From strategy to developer-ready tickets.
We do the messy middle. We set the product strategy, find the real jobs your product should do, shape the work to a fixed appetite, prototype it with real users, and hand your engineers a backlog they can pick up on Monday. Grounded in Jobs to Be Done and Shape Up, measured by outcomes.
Everything between the idea and the ticket.
Most consultants hand you a slide deck and wish you luck. We stay in it, from the fuzzy front end all the way to work your team can build.
- 01Strategy
- 02Jobs to Be Done
- 03Shape the work
- 04Playable prototype
- 05Iterate with users
- 06Developer-ready tickets
Build for the job, not the feature request.
Nobody wants a dashboard. They want to walk into a board meeting knowing the story. We interview the people doing the work to find the job they're hiring your product for, then let that job define the scope, so you stop shipping features nobody asked the product to do.
- Customer & stakeholder interviews
- A Jobs-to-be-Done map of the real work
- Job statements that anchor every scope call
When a founder is heading into a board meeting,
they want to see the two numbers that matter,
so they can walk in knowing the story.
Shape the work before anyone commits.
Fixed time, variable scope. We set an appetite, shape the work to fit it, and track it on a hill: uphill is figuring out the unknowns, downhill is pure execution. No open-ended estimates, no roadmap that quietly slips a quarter.
- A fixed appetite for every bet
- Shaped pitches, not vague tickets
- Hill charts that show real progress
- Onboarding revamp
- Billing rework
- Search v2
Prototypes you click, not Figmas you squint at.
A Figma frame is a photo of an idea. We build real, clickable prototypes and put them in front of real users and your team, then iterate hard on what we learn. You feel the product before a line of production code is written.
- Clickable prototypes in days, not decks
- Tested with real users, not internal opinions
- Hard iteration loops until it earns the build
Real, clickable, and in your hands in days. We put it in front of real users and iterate hard on what we learn.
Deliverables your team can run with.
Not a strategy deck that dies in a drawer. Concrete artifacts that move straight into your product and engineering process.
Product strategy
A clear North Star, the bets that ladder to it, and the trade-offs made explicit, so the whole team is pulling the same direction.
A Jobs-to-be-Done map
The real jobs your customers are hiring the product for, written as job statements that anchor every scope decision that follows.
Shaped pitches
Work shaped to a fixed appetite, with the risks scouted and the boundaries drawn. Concrete enough to bet on, loose enough to build.
Playable prototypes
Real, clickable prototypes your users and team can actually use, iterated hard on real feedback before the build begins.
A developer-ready backlog
Groomed, scoped tickets your engineers can pick up on Monday, each traceable back to the job it serves and the outcome it moves.
A measurement plan
The two or three metrics that actually matter, instrumented up front, so you know whether the work worked, not just that it shipped.
We measure success the way you do.
Consulting that's judged on shipped work and moved metrics, not the thickness of the deck.
We compressed a stalled, months-long discovery into a two-week shaped pitch the team could actually bet on.
A clickable prototype tested with a dozen real users, iterated twice, before engineering wrote a single line.
Scope flexes to fit the time, not the other way around. No open-ended estimates, no runaway roadmap.